When defining the strategic vision for an organization, project or brand, it’s a good idea to remember the sage advice of Stephen Covey and the second of his 7 Habits of Highly Effective People: “begin with the end in mind.” By defining the ideal outcome and end state, what it looks like, how we will measure it, and the finer details of what it really encompasses we can start to build the roadmap that will lead us to it.

Earlier this year, I spent a week with my wife and two young daughters at Disney World. As we navigated the parks – connected by roadways, (mono-) rail lines, bus routes, and even ferries – it occurred to me how much of the infrastructure mirrors that of the typical city. And I was pleasantly surprised at how well the company optimized productivity in executing such complex operations.

Last week, the UK Government announced plans to “mutualise” an agency that has been actively managing demand for the past couple years (a mutual is a government agency that is privatized, creating a public-private partnership that is equal parts owned by the employees, the UK Government, and a private third-party.) The agency in question is officially called the Cabinet Office Behavioural Insights Team, but is better known by its nickname: The Nudge Unit.

In a court hearing last week, the former Governor of Rio testified that he collaborated with former IOC member and Rio 2016 Bid Chief Carlos Nuzman to bribe nine IOC members to buy their votes in a successful effort to secure the 2016 Olympic Games for Brazil. The testimony shed additional light on the ongoing corruption saga related to the 2016 and 2020 bids.